Meet Rochelle
Creative Cowgirl and Brand Designer. I help founders wrangle their ideas into bombproof, heartfelt brands.
I work across creative strategy, brand identity & visual direction, that’s rooted in story and built to last.
With nearly a decade of experience across brand design and creative direction, I lead projects from concept to execution—producing, directing and refining every detail with strategic precision and creative intuition.
From brand identity and website development to content creation and styled marketing campaigns—I create a fully comprehensive brand experience that feels cohesive, intentional and unmistakably yours.
Through narrative, visual storytelling and spoken word, I create brands that are not only seen but felt.
SOME OF OUR SIGNATURE
brand packages
The Pony Express
The Pony Express is for the creative founder wanting to bring their brand vision to life with the fundamental brand assets. Everything you need to look established, intentional, and ready to grow.
Deliverables:
Brand Discovery Call
In—depth Design Questionnaire
Moodboarding & Visual Direction
Brand Archetype Breakdown (Brand Positioning)
Logo Design Research
1–2 Primary Logos
2–4 Submarks
Up to 2 revisions on one chosen concept
Colour Palette
Typography Suite
2–3 brand launch images (designed for social media/web use using provided photography or styled visuals)
1 Print Deliverable (business cards etc)
All Final Files (print + digital ready)
Timeline:
8-9 weeks
The Prarie Path
The Prairie Path is for the creative founder wanting to bring their brand vision to life with all the fundamental brand assets plus tsocial media templates and brand collateral.
Deliverables:
Brand Discovery Call
Design Questionnaire
Moodboarding & Visual Direction
Brand Archetype Breakdown (artist positioning)
Logo Design Research
1–2 Primary Logos
2—4 Submarks
Up to 2 revisions on one chosen concept
Colour Palette
Typography Suite
2–3 brand launch images (designed for social media/web use using provided photography or styled visuals)
5 social media templates
1 piece of brand collatoreal (business card etc)
All Final Files (print + digital ready)
Timeline:
9-10 weeks
THE PROCESS
Disco Call
First and foremost, we kick off any enquiry with a discovery disco call. This is where I get to know you and the vision for your brand. We’ll be able to identify whether we are a good fit for the project
Brand Proposal
Once we’ve established we’re a good fit, we’ll send you a brand proposal which will outline timeline, process, deliverables and investment
Design Time
After you’ve approved our brand proposal, we’ll write up our design agreement and we’ll begin our project with an in-depth design survey. This is where the process all takes place and the design begins!
Frequently Asked Questions
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Yes. If you can’t find exactly what you’re looking for within my signature packages, I offer tailored proposals aligned to your brand goals and investment range.
Submit an enquiry and we’ll book a discovery call to explore what you need and craft a scope that feels aligned.
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Getting started is simple. Reach out through our contact form and then I’ll will schedule a call with you—I’ll walk you through the next steps and answer any questions along the way.
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I’m glad you asked. I design everything FROM logo’s, merch & apparel design, print and packaging, social media marketing & whatever your little heart desires!
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You can reach us anytime via our contact page or email contact@rochellemace.com. I aim to respond quickly—usually within one to two business days.
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I offer structured brand packages with a minimum investment, ensuring every project receives the depth, strategy and attention it deserves.
For founders with specific needs, I also create tailored proposals aligned to your goals and stage of growth. Submit an enquiry and we’ll discuss the best direction during a discovery call.
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Think less boardroom, more round yard.
We’ll wrangle the ideas, get clear on direction, and move with purpose. I’ll guide the process, bring strategy to the table, and keep momentum steady so your brand doesn’t wander off course.
Honest. Direct. Collaborative. Built on trust.